We build tools people actually trust
Planning software is easy to build. Planning software that a founder will still open in month three, after the first set of assumptions has fallen apart, is a different problem, and it is the one we chose.
How we build and evolve the platform
We consulted first. The code came later, and honestly a fair amount of it came after we got the first version wrong.
Consulting background
Startups, students, small companies. We wrote their plans, then we reviewed other people's plans, and after enough of them you stop seeing individual documents and start seeing the same six mistakes.
Identifying the bottleneck
Formatting. Restructuring. Redoing the same market table for the fourth client that quarter. Almost none of the hours went where the client was actually paying for them to go.
Designing the frameworks
We turned what we had learned into standardized planning frameworks, the section order, the questions each section has to answer, the checks the numbers have to pass.
Building the first product
Engineers, analysts and designers, arguing mostly about how much structure to impose. The result generates a plan you can open, follow, and change, which sounds like a low bar until you read what most tools produce.
Internal testing
Outputs were tested against professional business-plan standards before launch.
Continuous improvement
Still going. The frameworks and templates get adjusted as we test them against new sample cases.
Expert-built frameworks
Analysts designed and maintain the generation frameworks. Individual documents are AI-generated and are not human-reviewed.
- Standardized planning frameworks
- Cross-industry templates
- Investor-oriented structure
AI automation
Structure, formatting, the first pass at the numbers. The model generates the whole document from your inputs, following the frameworks above.
- Instant generation
- Dynamic financial models
- Multilingual output
Structured thinking
The sections sit in an order that has been read by actual investors and actual grant panels. That order is not arbitrary and we did not invent it.
Framework testing
Templates are tested against sample business cases. Individual customer documents are not reviewed by a person.
Fast iteration
Change one assumption and run it again. Minutes, rather than another round of billed consulting hours.
What defines our work
Six things. Four of them are the reason we have turned work down.
Clarity over complexity
If the plan makes a decision harder, it failed, however thorough it looks.
You stay in control
The model generates the plan. You decide what goes into it, what to regenerate, and what the final version says.
Speed with responsibility
Fast is good. Fast and wrong is worse than slow, and considerably more expensive for the person holding the document.
Accessibility
A day rate prices out exactly the people who most need a second opinion on their numbers.
Real-world focus
Investor meetings. Coursework. Grant panels. Rooms where somebody says yes or no.
Continuous improvement
When user feedback and internal opinion disagree, feedback wins. That rule has cost us a few features we liked.
Who we build for
Who it's for
Built for UK and EU founders and students, with multilingual output.
- Students & coursework
- Early-stage founders
- Grant & funding preparation
What's next
Product roadmap
Most plans die on the day they are downloaded. That is the thing we are working on next.
- Deeper financial analytics
- Team collaboration
- Real-time AI advisors
Join the future of business planning
Building something, studying, advising someone else. Any of those.
